Xpel South Africa

Company Background

Custom Protection Products (CPP).

Custom Protection Products (CPP) was established in 2009 and has been the trusted distributor of XPEL® products in Southern Africa since 2019, with experience using XPEL products since 2012. Custom Protection Products (CPP) is the only company in Africa accredited by XPEL Europe as a certified training centre, having trained vehicle factories in Europe for OEM programs. XPEL is renowned for its market-leading training and innovative products, a reputation we proudly uphold.

Leadership and Growth.

Our leadership team brings 59 years of combined experience in corporate finance and retail middle management, allowing us to take a professional yet unconventional approach compared to local competitors. Originally intended as a side-line business by its two founders, Custom Protection Products (CPP) quickly grew into a full-time operation. By 2015 and 2016, both founders had left their corporate careers to focus on Custom Protection Products (CPP), which has since set the standard for Paint Protection Film (PPF) in South Africa.

Footprint

Industry Impact & Expansion.

Over the past 13 years, Custom Protection Products (CPP) has helped shape the local PPF industry while following in the footsteps of XPEL globally, attending international dealer conferences, and adopting world-class policies, procedures, and quality control measures. With over 35,000 applications in South Africa and a growing dealer network of more than 31 partners across Southern Africa, Custom Protection Products (CPP) has unmatched expertise in the local market. Our operations are based in Irene, Gauteng, with a branch in Cape Town and accredited dealers in strategic locations like across South Africa, Botswana and soon Mozambique.

Xpel South Africa

Our Business.

Training and Dealer Model

We ensure sustainable growth and brand integrity through our unique model of approving, training, accrediting, and appointing specialised partners in key regions. Our dealers, who conform to strict quality standards and a code of conduct, are equipped with comprehensive knowledge and skills. This approach differentiates us from others in the market who merely supply products without offering the necessary training and support.

Innovation and Expertise

CPP’s passion for innovation ensures we stay ahead of industry trends. We use the latest XPEL materials and techniques, offering unparalleled protection for vehicles. Our expertise in PPF application, which demands precision and skill, contrasts sharply with simpler methods like vinyl wrapping. We also address the challenges of substandard window tint products in South Africa by upskilling local tinters with our superior offerings.

Community & Sponsorship Involvement

As proud sponsors of all 4 Porsche Clubs across South Africa, the Title sponsor to BMW Race Car series in Gauteng, the Southern Equatorial Ferrari Automobili Club, Shelby and Cobra Clubs of South Africa, Lindenberg Racing, Johan de Bruyn Racing and Franco Scribante Racing, CPP is deeply committed to supporting the motoring community.

Commitment to Excellence

With a core focus on after-sales service, professionalism, and customer satisfaction, we have achieved consistent growth of 15–210% annually since 2013. Our high rate of returning customers and new clients reflects the trust placed in our products, craftsmanship, and service excellence.

 

Driving Excellence

Our Vision and Mission.

Vision

To be the leading provider of innovative vehicle protection solutions in Africa, setting industry standards for quality, training, and customer satisfaction.

Mission

To deliver world-class products and services through skilled craftsmanship, continuous innovation, and a commitment to empowering our dealer network with the knowledge and tools to succeed.